Business & Marketing Consulting
According to the U.S. Department of Labor, 8 out of 10 Businesses FAIL! That is an 80% Crash and Burn Rate!!
Globalization has made business more challenging. In a sea of competitors, a Marketing Plan is what differentiates and can help your business grow. You can take it to the bank for funding and it is more comprehensive than a business plan. Amy Keely is an award-winning end-to-end supply chain Marketer that can help you develop a strategic plan. These supply chain discipline areas include: Product Development, Marketing Research, Segmentation, Advertising, Public Relations, Sales, Social Media, Promotions, CRM Technology, Supply Chain Distribution, and Customer Loyalty.
SMALL BUSINESS EXPERTISE
According the the Small Business Administration, they classify anything under 500 employees as a small business. Plus half of all jobs created in the US are by small business. That is why they are the bedrock of our economy and yet their failure rates are extreme. Amy Keely has grown up in her family's small business and worked for small business. But her greatest differentiation is that she brings her billion-dollar business background to small businesses. Because in order to grow, a small business has to think and operate like a big business. She uses her brick-and-mortar plus online merchandising experience to both business-to-consumer (B2C), business-to-business (B2B) companies selling either products, services or both. But she also shows small businesses how to implement a 'modified' Quality Management System like the larger companies, how to past the small to large company hurdle, increasing employee engagement scores, utilizing college internship programs, streamlining processes and lean manufacturing, OSHA safety compliance and much more.
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CORPORATE EDUCATION & TRAINING
With a Masters of Education coupled with six years teaching - in both business and art schools - Amy is well versed to know how to build a strong and effective education platform. From creating successful training programs in the corporate world to developing lesson plans, syllabi, rubrics for the college classes in multiple disciplines. She has her own Learning Management System (LMS) filled with content and she helps companies create their own modules with specific learning outcomes. Using different teaching methods becomes critical important with the Millennial and GenZ. Amy has been their professor for the last six years and shares her insights and effective training solutions with clients.
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INDEPENDENT SALES OFFICE (ISO)
If you are in need of additional sales support, ISO organizations are the equivalent of hiring manufacturer representatives. Amy Keely provides this support to clients because she understands sales. Her leadership ability and enhanced Marketing awareness - in areas such as market segmentation, demographics, positioning, building a brand and promotions - ensures a strong growth strategy for her clients. She has been millions over budget in her previous sales roles and has won small and large contracts up to 20 Million dollars. Amy has trained her staff how to use her successful, goal-oriented techniques. She has built a team of professionals - that can not only sell - but can create implementation plans designed to bring on new customers with a focus on building customer loyalty. Her teams utilize a CRM Database technology tool in order to set and monitor aggressive growth targets and to ensure transparency.
Many physical and online retailers are struggling against Amazon. They are failing at a colossal rate. There are low cost options for creating high quality, creative and eye-catching solutions sure to attract clients. Funding is also a struggle in this challenging client and it is critical to consider options other than going to your bank for a SBA backed loan. Amy teaches in a fashion merchandising program which is the billion-dollar business of fashion. Yet, the same merchandising principals cross industries. Amy teaches courses including: Consumer Behavior, Visual Merchandising, Inventory and Stock Controls, Export and Import Taxation, Forecasting and more.
Because of the depth of Amy Keely's inter-disciplinary experience, she can consult with clients for any problems they have within their organization including employee engagement, reorganization, and more.
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